Blue Ocean Strategy

Blue Ocean Strategy for "CASH & CREDIT"

Value Innovation

Value Innovation is the cornerstone of blue ocean strategy. Value innovation is the simultaneous pursuit of differentiation and low cost. Value innovation focuses on making the competition irrelevant by creating a leap of value for buyers and for the company, thereby opening up new and uncontested market space. Because value to buyers comes from the offering’s utility minus its price, and because value to the company is generated from the offering’s price minus its cost, value innovation is achieved only when the whole system of utility, price and cost is aligned.

Three tiers of Non-customers

Blue Ocean strategy calls for focusing on the non-customers. The non-customers for Cash & credit could be divided into 3 tiers:

Tier 1: ”Soon-to be” non-customers who are on the edge of your market waiting to jump ship. In our case, first tier non-customers would be female who are unaware about our new service and want to use this service in a reasonable price & save their time.

Tier 2: “Refusing” non-customers who consciously choose against your market. In our case, second tier non-customers would be traditional people who are uncomfortable with technology. Though technology can make life easier for them, their lack of ease with technology makes them avoid it.

Tier 3: “Unexplored” non-customers who are in market distant from ours. In our case, third tier non-customers would be religious person. Traditionally religious person are expected the clear banking like they want to make their transaction on religious way .as a example I know a person who does not want to take the percentage of interest from bank. So we will give highest priority of their believe & thinking and we are not give any bank interest to them. After that we send this sort of money to NCC banks Social Affair fund where this money is used in educational purpose for poor people.