TARGET MARKET ANALYSIS for "CASH & CREDIT"
For every business plan or product launch, there should be the idea of putting or selecting a distinct target group or groups for whom the business will take place. Target customers are the key portion that will generate profit for the firm. So we target that people who are:
Young generation always prefers to use latest technology and they are very much aware about the twenty 1st century’s online banking. They want a debit card which is a matter of ego & it identify him than the other. They are motivated by seeing from each other’s and follow them those who are success in life. If we can target this young generation they will be loyal customers for a long time so we can generate more profit from them.
Executive Person
Male are more involved in doing outside of house works and it’s a general belief that male are more aware about trust and crudities. Another thing is male are becoming more busy as they are joining different professions. Life becoming busier and increasing competitiveness. The numbers of working class male are increasing day by day. So they are depending more on those products which are easy and takes less time to use.
Business man
However, Cash & Credits’ is such a banking service that is not being used by mass number of country’s population in case districts of Bangladesh it has been used by people who are niche. Basically we target the university going young generation and executive level’s person and their age limited approximately 18-35 years. Because we will get a long time service from them and this targeted people always searching for something new and which is unique in nature. But we are aware of any sort of aged client.
Ø University Going Young generation
Ø Executive Person
Ø Business man
University Going Young generation
Executive Person
Business man
To find out the probable scenario regarding our targets we have tried to find some answers through the following steps:
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