Spokesperson as secondary brand

Spokesperson as secondary brand for "CASH & CREDIT"

We will use spokesperson for building branding image. We will select different types of spokesperson. Primarily we select a celebrity who is very common person in media and very popular at East West University campus. Almost everyone know him very much and he is a celebrity who is “none other than Mr. Rayyan Hasssn” (Senior Lecturer, Department of Social Science, East West University) young generation always follow this types of  figure who is very much intelligent and successful in life. If he suggests that cash & credit is something new and innovative so I am very much satisfied about their service. Especially student of East West University may feel more interested to the cash & credit.

Male in different profession

Male are more involved in doing outside of house works and it’s a general belief that male are more aware about trust and credileness. Another thing is male are becoming more busy as they are joining different professions. Life becoming busier and increasing competitiveness. The numbers of working class male are increasing day by day. So they are depending more on those products which are easy and takes less time to use. This is the reason selecting male of different professions as spokesperson.

Female

Now a day’s female also help his husband’s earnings money as like a male. Female’s working class increasing day by day. They are becoming educated and their look towards family responsibilities also changing. The women’s work is increasing and they try to do work equally contributed toward to the family.

Business man

We can use them as spokesperson. From our survey we found many people are very much busy to their business and they are much aware about their time saving and hassle. These words will be more effective if business man say these.

Young generation:

Young generation always prefers to use latest technology and they are very much aware about the facilities and. They are motivated by seeing from each other’s and follow them those who are success in life. If we can target this young generation they will be loyal customers for a long time so we can generate more profit from them. Basically we target the university going young generation and executive level’s person and their age limited approximately 18-35 years. this targeted people always searching for something new and which is unique in nature. But we are aware of any sort of aged client.