The Eliminate-Reduce-Raise-Create Grid (ERRC)

 

The Eliminate-Reduce-Raise-Create Grid (ERRC) for Cash & Credit

 Brand Sense

Brand Sense is a holistic way of understanding, deconstructing and building a brand by taking into account how, and where, it impresses each of our five senses. How does a brand look? How does it taste and smell? Is it soft to the touch like cashmere, or does it evoke the sizzle of the summer? Is your brand’s soundtrack closer to Barry White or Bach? We’ll show you how a sensory approach cuts away the jargon typically associated with marketing and branding efforts, leaving only the base elements, or building blocks, that make up a perception.

So we can assume that brands these days shall be able to not just differentiate themselves through services or quality rather they would be able to do such thing that actually grabs attention in our five sensory systems. The humans process information through brain but capture the image of any materials through their sensory systems (i.e. Sight, smell, touch, taste and hear). So, influencing the imagery and sensory systems is also vital because through the sensory systems, people make decision.

As we are planning to launch a new brand Cash & Credit, we are therefore match our product with the five sensory system humans have. However, not necessarily we are matching our product only but also some of our services and outlet plans. Let us see how we are planning to do these.

Sight:

Under the sight system, we are planning to do a range of diversified things that may grab and influence people’s attention and the decision making. Under these criteria, we are planning to make a unique & stylish Debit card. It’s a passion & someone feel confident when one having Cash & Credit debit card. Entrance to our Cash & Credit zone where a big image of our Debit card. The Image would persistently make the consumers aware of a “new brand” that we are launching. At the entrance we are planning to put a big C-C ­as our Cash & Credit logo for is kind of a “C”. We are planning to develop our own mascot/character for Cash & Credit which we named as “a person is smiling for achieving some cash.” (As the product is Cash & Credit).

Summary of sight:

• Prominent Images shaped entrance
• Product demonstration
• Big C-C ­as our Cash & Credit logo.
• Feel yellowish when entrance into our Cash & Credit zone.

Sound:

Sound is something that the customers prefer like anything because client will always come our Cash & Credit for their Transaction that means almost regularly are more willing to test the product in terms of sound.  So under this particular sector, we are also considering a number of factors. These are:  

• Soft music in the outlet: We are thinking of playing soft music with slow tempo to make the shopping environment more comfortable, soothing and relaxing for our customers.
• Character or mascot sound: Just alike Intel, we are experimenting to create a unique sound for our mascot/character that people will associate with our service Cash & Credit.
• Catchy chime: When the finger print or Debit card is enter into to the booth activated through  pressing button a very mild and catchy chime will be there that will allow you to know that the transaction is start. The internal sound of money when the money rotate it s very joy to hear because the money is coming. When however, this factor is more relevant with Service demonstration.

Touch:

Touch is important for Cash & Credit because when you touch our Debit card it is so smooth and something comes to our mind that that this card is your Identification. When you print your finger you feel so relaxed & sometimes there are no chance to happen any kind problem in term of continue their transaction. So considering this term in mind we have determined such factors that may help us to let our customers “feel” our Service.

Smell:

Smell is the least important actually if you consider cash & credit as a service. But still we can associate some of the factors with smell and vacuum cleaner. These are:

§  Centrally perfumed outlet: We are thinking of maintaining a centrally perfumed outlet so that the consumers find it relaxing and easy to banking.

Taste:

Perhaps the least important factor because there is nothing to “taste” actually on ash one. But we can greet our beloved prospects and our current customers with some chocolate & instrument which they can use their daily life. That will create favorable impression about us and also help us to make close relationship with our targets.