OBJECTIVES and SCOPE

OBJECTIVES and SCOPE for "CASH & CREDIT"
OBJECTIVES

By doing the report, we will be able to know the target market’s profile of a new brand, their buying motives and preference. We will also be able to know the current market situation of the online banking service. We will be exploring the facts how individuals get influenced towards a products/service. What do they feel like different online banking service.

Primary objective

Introduce & Develop the branding strategies for a new brand Cash & Credit is regarding to consumer behavior. 

Secondary objectives

To attain the primary objective we had to pursue some secondary objectives:

ü  To find out the rationale of selection for “Cash & Credit”

ü  To find out the target customer of “Cash & Credit”.

ü  To analyze and identify environmental factors of “Cash & Credit”.

ü  To develop and mix & match the brand elements of “Cash & Credit”.

ü  To identify differentiation factors of “Cash & Credit”.

ü  To suggest blue ocean strategy for “Cash & Credit”.

ü  To develop brand sense for “Cash & Credit”.

ü  To suggest secondary brand association for “Cash & Credit”.

ü  To take care of ten guidelines for building strong brand for “Cash & Credit”.

SCOPE

This report is prepared concentrating on “Cash & Credit” which is a product of NC Bank ltd. The area of the survey was only in Dhaka city. So all the inference will be made based on the city area basically. It is a comprehensive report based on structured questionnaire survey, data calculation, propels opinion, our perception and knowledge, books of Marketing Brand Management, internet and so on. The actual work of this meticulous report started on 26 March 2011.