Geographic Segmentation

Geographic Segmentation of "CASH & CREDIT"

Defining our Product Markets

A market is a group of potential customers who have similar needs and are willing to purchase goods or services to satisfy those needs. A product market is a market of customers with very similar needs. An example of a product market would be for laptop computers, where customers have the choice between products from Microsoft, Dell, Apple, Fujitsu, etc. We have considered four important aspects when defining the product market:

1.     1. What - Product Type

2. To Meet – Customer Needs
3. Who - Customer Segments
4. Where - Geographic Region

Geographic segmentation calls for dividing the market into two different geographical units such as 7 cities/division and 64 districts. As we are going to start Cash & Credits zone throughout country, especially in the divisional cities like Dhaka, Khulna, Sylhet, Chittagong, Barisal, Rajshahi and Rangpur. So we would like to attract the urban inhabitants.