THE BRAND ELEMENTS

THE BRAND ELEMENTS for "CASH & CREDIT"

Each of these brand elements must fall under one or more or all of the following criteria:

ü  Memorability

ü  Meaningfulness

ü  Likability

ü  Transferability

ü  Adaptability

ü  Protect ability

Here follows the discussion regarding our brand elements’ mix & match with the above criteria:

Brand Name: CASH & CREDIT

      It is memorable because Cash & Credit is a well known sound. People are truly associated with this two words!!! Therefore the name “Cash & Credit” can be easily recognized and recalled by the customers.

      It is meaningful as it describes the nature of our product like cash 7 credit is a common word in term of our daily transaction.

      It is likable as the name sounds fun, interesting and creates verbal imagery and passion. Because cash is something related with the word achieving and credit is something beyond you.

      It is transferable across geographic boundaries and the cultures .A debit card is such a product which can easily transferable across geographic and easily match with cultures.(its our future plan).

      It is protect-able. As it a new word (neologism) with no literal meaning, it could be legally and competitively protected by registered trademark.