Our brand Cash & Credit is totally a new brand. Generally people do not have much trust on new brands. Again Bangladeshi people do not like to take risks rather they are very much emotional and become motivated when hear something good about the product or the brand. Here 70% people say that brand name is important for buying a product or take service from them. If our brand is associated with other brand which is already established and reliable, that will help people to take decision about the product as brand name is important for customers. Our product is new and also the brand, so to reach to the consumer mind and to establish a trustworthy place, a medium is very necessary. And the medium will be other established brand which has already a trustworthy place in consumer mind and linking to the brand to other information in memory will convey meaning to consumers. In a word, we try to pull out our new idea for giving people a trust and satisfaction, easier and faster life.
Company as secondary brand
We are using NC bank as our secondary brand. It’s a known and also a popular bank in Bangladeshi banking sectors. National Commerce Bank Ltd. bears a unique history of its own. The organization started its journey in the financial sector of the country as an investment company back in 1985. The aim of the company was to mobilize resources from within and invest them in such way so as to develop country's Industrial and Trade Sector and playing a catalyst role in the formation of capital market as well. Its membership with the browse helped the company to a great extent in this regard. The company operated up-to 1992 with 16 branches and thereafter with the permission of the Central Bank converted in to a fully fledged private commercial Bank in 1993 with paid up capital of Tk. 39.00 core to serve the nation from a broader platform. Since its inception NC Bank Ltd. has acquired commendable reputation by providing sincere personalized service to its customers in a technology based environment. The Bank has set up a new standard in financing in the Industrial, Trade and Foreign exchange business. Its various deposit & credit products have also attracted the clients-both corporate and individuals who feel comfort in doing business with the Bank.