THA SWOT ANALYSIS

THA SWOT ANALYSIS for "CASH & CREDIT"

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors.

STRENGTH:

              I.      Need based marketing force and expertise: We have a very dedicated and highly trained professional group of marketing expertise that will enhance and assure our sales and strategy makings regarding our product, target market etc. As we have realized Cash b& Credit is a kind of service Which can make you life easy, relax and Flexible, the sales force needed to be more enhanced as experts. The demand of consumers is latent. They are feeling a change like lead their life on their style but can’t match properly. The change they want is regarding the Cash &Credit Zone Its additional Characteristics.

2.  Quality process and procedures: NC bank already being country’s valuable banking service we maintain a highly standardized service. Always two staffs is being available for client to help them. If you face any problem in terms of banking just call our service center our service executives are always wait for you. Reality is that you bank on Friday & Saturday. Client can withdraw/deposit money 24 hours including 365 days but they can’t deposit on Government holidays.

COMPETITIONS:

We have competitions around but the current users want to get more service from online banking .DBBL is our main competitor in term of online banking but in the technology side we are far ahead than DBBL, because we provide you the most recent innovation finger print technology. Client can bank on us by using his/her finger. Just print your finger in the ATM your name will be com...We don’t have any direct competitions around. Still we are cautious of having competition with those indirect competitors. For which we have taken some measures. They are:

SIGNIFICANCE of The above measures:

The significance comes due to the demand the respondents have prescribed. The demand is latent and the customers would prefer vacuum cleaner if:

§  It is unique for its finger print technology.

§  Card for next generation.

§  More quality service

§  stylish

§  Convenience of Shopping.

§  Online application form.

§  Withdraw/deposit cash for  24 hours including 365 (can’t deposit  on Government holidays)

§  At least one Cash & Credit zone is available in every districts of Bangladesh.

WEAKNESS: 

We are not able to constitute cash & Credit zone in the Upozilla level, because it needs a huge investment.

§  We are new in the market, that’s why our number of customer is lower than our competitor, because DBBL already captured most the number of  customer in this Sector by availability of their  ATM booths.

OPPORTUNITIES:

§  Easy positioning: because we are launching this Cash & Credit zone for the very first time in Bangladesh with some new ideas & technologies like Cash & Credit introduced new finger prints technology & Client can withdraw/deposit money 24 hours including 365 days (except Government holiday). So definitely consumers will remember us more.

§  Current market analysis: In our survey we found that there are 45% of people using debit card right now that means still 55% is remaining and it’s a is huge opportunity to capture this percentage of people.

§  Future expansion: in future we will increase our Cash & Credit zone across the country. Our primary target to increase the booth in 7 divisions and 64 districts and then we will try to go Upozilla/Thana level to stay our customers close. 

THREATS:

              I.      Consumer unawareness: Consumers in our country still are not that much aware about the service we are proposing. So it could be a threat to us whether we will be able to do business or not. May be initially we should consider a very niche market.

            II.      Usage rates of consumers: As the consumers, in general are unaware of the service; naturally the rate of using this service in many parts of the city is comparatively low in the total current users.

          III.      New competitors may arise: still there are 55% market growth is possible so new competitors may come to the market as competitors.