Leveraging through Secondary Brand Strategy

Leveraging through Secondary Brand Strategy for "CASH & CREDIT"

Our brand Cash & Credit is totally a new brand. Generally people do not have much trust on new brands. Again Bangladeshi people do not like to take risks rather they are very much emotional and become motivated when hear something good about the product or the brand. Here 70% people say that brand name is important for buying a product or take service from them. If our brand is associated with other brand which is already established and reliable, that will help people to take decision about the product as brand name is important for customers.

Our product is new and also the brand, so to reach to the consumer mind and to establish a trustworthy place, a medium is very necessary. And the medium will be other established brand which has already a trustworthy place in consumer mind and linking to the brand to other information in memory will convey meaning to consumers. In a word, we try to pull out our new idea for giving people a trust and satisfaction, easier and faster life.